OUR WORK

Nicorette Case Study

Client : Johnson & Johnson

DISCOVER

Our international client, Nicorette, asked us to build an extremely interactive trial website for their stop-smoking programme. The website had to provide a solution for peoples quit attempts that would counter act as many of the known 30 relapse triggers.

DETERMINE

The resulting digital solution is a behavioural support programme for people trying to stop smoking. It offers 24 hour support for the consumer and continually provides them with encouragement and tools to ensure a successful quit attempt is made.

DESIGN/DEVELOP

To support the clients 24/7 we designed and developed an information website, digital videos, daily encouragement emails, interactive check-up SMS’s, eCards that friends and family could send to show their support, an interactive voice response system (IVR) to offer them verbal coaching and strategies to stay on track, and online journals to capture and reflect their progress and achievements.

TEST & DEPLOY

Following the testing phase required to meet Johnson & Johnson’s stringent Worldwide Internet Compliance Office standards, WICO approval was granted within 4 hours with no revisions required. This was a first for the Asia/Pacific region as this process has been known to take up to 4-6 weeks.

SUPPORT

To support brand managers, we created a reporting system to make statistics accessible 24/7. We also provided site launch support and training for brand managers. We integrated with the client’s call centre, offering them seamless processes and problem resolution. Redbox Digital reviewed and reported the sites performance weekly and updated the site weekly to optimise search engine results.
We also tracked user interaction and effectiveness to determine second stage strategies.

IMPACT

The trial was such a success that we were asked to roll the program out globally, across 16 countries.

Grey London Case Study

Grey London

DISCOVER

Leading creative advertising agency Grey London had a mandate to revise their corporate website by rolling out a localised version of the US website. The London management team and Creative Director did not feel that the US site was reflective of their creative work or organisational structure. The London CEO had put a case to the global CEO that they wanted to deviate from the global template and have something more reflective of their local offering. They took both a creative and financial risk on the site knowing that at the last minute it might be rejected at a global level.

DETERMINE

Grey needed a website that would stand out in the crowd and ensure their site was noticed first and also generated new business leads. The site had to be engaging, entertaining and easy for them to manage and update themselves. We needed to create an environment filled with places to explore and hidden gems waiting to be discovered.

DESIGN/DEVELOP

The main message Grey wanted to express was that they are ‘open’. Their office space is open, their methods are open and their relationship with their clients are open. What better way to portray openness than to create an environment that allows the user to explore an open space.

SUPPORT

The site was built in such a way that the client can update 95% of the copy, images and video through a simple text file. Ensuring that the most recent and relevant work is showcased on the site without having to engage in an ongoing support contract.

IMPACT

The London office loved the site and received permission to put the site live. We are currently discussing rolling this site out to other regions including Asia Pacific.

The Drawing Book Case Study

Los Fugitivos

DISCOVER

The client, Australia's top illustration studio, wanted a monthly email to promote themselves to Australian art directors and copywriters working at advertising agencies. We required something that wouldn't bore the most savvy advertising creators and consumers…advertisers themselves.

DETERMINE

We created an interactive piece that would make the reader a stakeholder in the campaign.

DESIGN/DEVELOP

We showcased the artists by having them create characters that we would animate into episodes where they battled against one another. The target audience was sent an email enticing them to participate and vote for their favourite character who would then continue on to the next stage of battles if they won. Audience members became stakeholders by visiting and voting on the website.

SUPPORT

After each episode airs and the voting is complete we review the numbers and consumers interactions on the site to determine the best way to keep the site engaging and relevant for the next episode. We provide a full post campaign report with an executive summary and recommendation.

IMPACT

94% of email recipients visited the site and voted. Ecstatic with the results, the client commissioned new episodes.

Peppercorn Promotions Case Study

Client : Peppercorn Promotions

DISCOVER

Peppercorn Promotions, Australia’s leading promotional staffing agency, were looking to increase their marketing and focus heavily online. They initially wanted to drive traffic to their site through a Google ad words campaign. As with all clients we complete an extensive audit of the competitive landscape to understand where they fit and how we work with them to best position their brand online. In this process we discovered that their competitors had made significant updates to their online offerings compared to Peppercorns current site. We put forward a proposal to put their website in the forefront as well as drive traffic to the site.

DETERMINE

Working with Peppercorn we determined that before we started driving new leads to the site we needed to update it to reflect their businesses true offering. Once we had completed this we would then establish regular communications with their clients to increase repeat purchases and lastly implement a Search Engine Marketing (SEM) campaign to draw in new clients.

DESIGN/DEVELOP

The Key element to Peppercorn's business is people. It was important to not only create a website that reflects the Peppercorn brand, but also showcase the people who work there. Since their business is about people it was important to make their staff a central part of the design. In order to do this we used different photographs of the Peppercorn staff at various client events on every page of the website. This shows the breadth of their work as well as showing off their staff.

SUPPORT

We provide Peppercorn with ongoing support for thier site including regular maintenance updates, image and copy refreshes as well as monthly site statistics report. A regular eNewsletter is sent to clients to keep everyone aware of recent work as well as drawing customers back to the site for further engagement. We provide post campaign reports and recomendations.

IMPACT

Within the first month of the site launching traffic went up 120% and the average time on the site went up by 71.66%. The second EDM, electronic direct mail, sent out landed two new pieces of business that saw a full return on investment for the site redesign & build.

Song Zu Case Study

Client : Song Zu

DISCOVER

Song Zu, an Asia/Pacific based sound design and recording studio, asked us to redesign their website to bring it in line with their new brand positioning.

DETERMINE

As the design of their office interior was the showpiece of their rebranding, we worked with thier interior designer to establish the website as an online extension of their new look and feel.

DESIGN/DEVELOP

We used the studio’s unique blueprints and interior design elements as key features in the website, thereby reinforcing their new branding. Sound was their business, so we redesigned the site to accommodate the wide breadth of their portfolio as well as the individual artist’s portfolios while making it easier for clients to find the right sound and best artist.

SUPPORT

As artists and portfolios grow and change frequently, we created a Flash site that could be updated quickly and cost effectively. We also had a training session for the company’s engineers on how to supply web optimised audio and video files to us in a way that would increase efficiency and ultimately reduce production costs for updates.

IMPACT

The site has received an overwhelmingly positive response from existing clients as well as contributed to the growth of the business. The site has become the company’s primary new business tool.